Monthly Archives: May 2024

Everything you need to know about Transcreation

28th May 2024

Transcreation, often called creative translation or cultural adaptation, is specialised translation that goes beyond mere linguistic accuracy to convey the intended message with cultural relevance and impact. Transcreation involves adapting a message from one language to another while preserving its meaning, tone, style and cultural context. Unlike traditional translation, which focuses primarily on the linguistic… Read more »

Why Culture is the Unsung Hero of Translation

28th May 2024

At its core, translation seems like a straightforward task: taking words from one language and expressing them in another. But delve deeper and you’ll discover the magic ingredient that elevates an excellent translation to a great one – culture. Culture is the invisible bridge between languages. It shapes how words are used, how humour is… Read more »

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