Monthly Archives: April 2025

From Clay Tablets to Consumer Insights: The Origins of Written Language

7th April 2025

Long before online surveys and data dashboards, humans found a way to capture, store and share information: writing. As market researchers, you are in the business of making sense of data to understand behaviour—something our ancestors began doing over 5,000 years ago, albeit with clay tablets and pictographs. The story of written language is more… Read more »

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