3 ways professional translation services can help grow your business
29th June 2021
Do people really prefer consuming information in their own language?
Based on a survey of 8,709 global consumers across 29 countries in Europe, Asia, North America, and South America, research has found that 76% of online shoppers prefer to buy products displaying information in their native language. In addition, (a huge) 40% will never buy from websites in other languages.
This research highlights the importance for British businesses to be able to communicate in a variety of languages; not only to appeal to the wide domestic language diversity in the UK but also to connect with customers and suppliers overseas.
In our opinion, there are three main reasons why human translation is essential for business growth.
1. To reach a wider audience
The main objective of a growing business is to increase its customer base. This is where translation plays a significant role. The importance of having website content available in the language of your prospective customers cannot be overstated. By content we are not just referring to your website landing pages, but your marketing campaigns and marketing materials, such as brochures and manuals. Customers feel far more comfortable browsing and buying in their own language. We would be uncomfortable with submitting our bank details on a website we don’t fully understand.
Why not just use Google Translate to auto-generate your website content?
In a recent Google ‘office-hours’ video, Google advocate John Muller said that translating the whole website automatically into a different language makes Google see it as a lower quality website because the translations are often inaccurate. By using human translators, you will ensure the translation accurately represents the original sentiment, tone, and context.
2. To Improve Search Engine Optimisation
Does better content mean better rankings? Definitely. Creating great content with users in mind is always a good place to start. Content does help with SEO, but it has to be relevant, of high quality and written in the language users search in.
SEO is all about attracting more potential customers, so it makes sense to translate your website and help your users discover content a lot easier and quicker.
3. To Build Consumer Trust
We know that 40% of consumers will not buy from websites in other languages, so a translation service is necessary if you want to appeal to customers who speak another language.
By addressing your new customers in their own language, the messages you convey will be more understandable, digestible, and therefore more memorable. Pay attention to the cultural identity of the target language, use words your audience can relate to and structure your sentences in the way that appeals to your audience.
How can Foreign Tongues help your company grow?
In order to increase your reach and get rid of the language barriers, you need help from a professional translation company.
As a long-established language translation agency, Foreign Tongues offer you:
- Quality translation delivered by commercially qualified linguists with many years of professional experience
- Our translators are specialists in their chosen industry
- Foreign Tongues deliver translations that get results
- Our projects are delivered as agreed and on time
- We are honest, transparent, and consistent
Want to find out more? Send us an email or complete the free, no obligation, 20 Minute Quote – available here.
