5 reasons your business needs English to Spanish Translation services
19th February 2024
Spanish is one of the most popular languages in the world, spoken by 500 million native speakers. There are also around 100 million people who speak Spanish as a second language.
Spanish is the official language of the following 21 countries: Puerto Rico, Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Equatorial Guinea, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Spain, Uruguay and Venezuela. Spanish is also commonly spoken in the United States, Belize, Andorra and Gibraltar.
Over the years, language translation has demonstrated its efficiency in business with a positive impact on both sales and business growth.
In a survey conducted by CSA Research in 2020, it was discovered that 79% of internet shoppers favour reading content in their native language. Additionally, 40% expressed reluctance to make purchases from websites not in their preferred language.
When translating your business’ media, marketing and digital resources, it’s wise to prioritise the most popular languages for faster growth.
Spanish, being one of the most widely used languages, holds a distinct advantage in extending your business reach across various locations, demographics and audiences.
We have listed five reasons why Spanish translation is a great idea for your business growth.
1. Reach a Massive Audience
Spanish is the world’s second most spoken language, with over 580 million native speakers. This vast audience presents a significant opportunity for businesses looking to expand globally. By translating your content into Spanish, you open your doors to potential customers in countries like Spain, Mexico, Argentina, Colombia and the Americas. This can translate to increased website traffic, brand awareness and, ultimately, sales.
2. Build Trust and Credibility
Consumers tend to prefer information and products in their native language. Offering Spanish content demonstrates your commitment to understanding and respecting their needs. This builds trust and credibility, making them more likely to engage with your brand and consider your offerings. Imagine the difference between reading a product description in broken Spanish and one that’s clear, concise and culturally relevant.
3. Boost Marketing Impact
Marketing materials translated into Spanish hold more power to resonate with your target audience. Culturally appropriate humour, clear messaging and relevant keywords ensure your campaigns connect with potential customers on a deeper level. This can lead to higher engagement, better conversion rates and, ultimately, a stronger return on your marketing investment.
4. Get Competitive Advantage
In a competitive global market, offering multilingual support sets your business apart. It demonstrates your commitment to inclusivity and accessibility, positioning you as a company that values diverse customers and prioritizes building meaningful connections.
5. Cultural Relevance
Adapting content to Spanish demonstrates cultural sensitivity, making your brand more relatable and appealing to diverse audiences.
