Blog
Hreflang tag: what is it, why do you need it and how to use it
20th June 2019
If your website targets users from all around the world and the content is translated into various languages catering for different countries and regions, you need to help Google understand which page to index and display for a particular region. Simply publishing translated versions of your content on different URLs won’t help Google understand the… Read more »
Should I use bilingual employees for business translations?
28th May 2019
Hiring bilingual and multilingual staff can be very rewarding for your business. But, there are some lines that should not be crossed. This includes using your bilingual staff to do your in-house translation. As tempting as it sounds, especially from the money saving perspective, it may actually cost you more than outsourcing this work to… Read more »
The importance of foreign languages for business
26th April 2019
Businesses are expanding at a rapid pace, evolving the business landscape and breaking into international markets. This foreign expansion comes with the need for bilingualism to ensure accurate and flawless client interactions. Being able to interact with your customers abroad is imperative. It doesn’t matter how good your product or service is if you cannot… Read more »
Global Market Research Report 2018 – Top findings
25th April 2019
As the research industry continues to grow we have looked at the details provided by The Global Mark Research 2018 report. This article outlines the main findings and challenges faced by the market research industry. 1. Global turnover grows by 1% 2017 saw the shrinkage of Europe’s share in the world landscape by 1 percentage… Read more »
What is the difference between general and specialised language translation services?
26th March 2019
Are you confused by the terms general and specialised translation? Do you wonder what the difference is? What is general translation? General translation is the simplest type of translation which doesn’t require specific industry knowledge. The language used in general translation is easy to understand and aimed at the general public. Examples of general language… Read more »
Wikipedia integrates Google Translate to make its article available in more languages, but will it work?
20th February 2019
Wikipedia plays a prominent role in Google search. Its articles show in the Knowledge Panel in Search and are used in Google home products. Last year, in attempt to tackle fake news on YouTube, Google added – so called “information cues” – links to Wikipedia articles below videos. These “information cues” pop up during videos… Read more »
6 Motivation tips for language-learners
4th January 2019
If learning a new language is one of your New Year’s Resolutions, keep reading. This article will explain how to stay motivated and why learning a new language can boost your brain power. We all know the ‘new year new me’ concept. Whether it’s changing a career, getting fit or learning a new skill, we… Read more »
What’s the difference between translation, localisation and transcreation?
20th November 2018
We often get asked about the meaning and differences between translation, localisation and transcreation and which one is right for your projects. These terms can be confusing, they look similar and their definitions overlap in one way or another. So let’s clear this up so you know exactly which service you need. What is translation?… Read more »
Spooky Halloween
31st October 2018
Halloween has always been a night filled with mystery, magic and superstition. It began as a Celtic end-of-summer festival during which people felt close to dead relatives and friends and over the years transformed into a night of celebrations inclusive of bloodcurdling costumes, pranks, scary stories and watching horror movies. The dark History of Halloween… Read more »
Google Translate is now available on all Assistant-optimized headphones and Android phones
18th October 2018
Real time translation has now rolled out to more Google assistant enabled headphones than just Pixel Buds and Pixel phones. The translation happens via Google translates which connects to the headphones. The Pixel Buds support page for real-time translation has been updated from “Google Translate on Google Pixel Buds is only available on Pixel phones” to “Google Translate is available… Read more »
