Blog
Why market research translation is an invaluable business tool?
5th August 2024
Market research translation is an invaluable business tool because it bridges linguistic and cultural gaps, allowing companies to gather and analyse data from diverse markets accurately. In today’s globalised business environment, understanding local consumer preferences, behaviours, and needs is crucial for making informed decisions. Market research translation enables businesses to expand their reach, tailor their… Read more »
What’s the difference between translation editing vs proofreading?
23rd July 2024
Translation editing and proofreading are both essential steps in the translation process, but they serve distinct purposes. Translation Editing The focus of translation editing is to improve the overall quality of the translated text. The main purpose of translation editing is to ensure the translation meets high-quality standards and is fit for its intended purpose,… Read more »
2024 Excellence Awards Lunch and Winners
1st July 2024
The MRS Excellence Awards lunch was held on Friday, June 7, at Smith & Wollensky in London. This joyous event, sponsored by Foreign Tongues, celebrated personal achievements and welcomed our new fellows. 2024 Excellence Awards Winners Ian Brace has been awarded the MRS Gold Medal, the organisation’s highest honour, in recognition of nearly 40… Read more »
6 interesting facts about market research translation
1st July 2024
Market research is all about understanding people and their preferences. But what happens when those preferences are expressed in a different language? That’s where market research translation comes in. Market research translation is a critical component in global market research, enabling companies to gather accurate and meaningful insights from diverse audiences. Here are five interesting… Read more »
Everything you need to know about Transcreation
28th May 2024
Transcreation, often called creative translation or cultural adaptation, is specialised translation that goes beyond mere linguistic accuracy to convey the intended message with cultural relevance and impact. Transcreation involves adapting a message from one language to another while preserving its meaning, tone, style and cultural context. Unlike traditional translation, which focuses primarily on the linguistic… Read more »
Why Culture is the Unsung Hero of Translation
28th May 2024
At its core, translation seems like a straightforward task: taking words from one language and expressing them in another. But delve deeper and you’ll discover the magic ingredient that elevates an excellent translation to a great one – culture. Culture is the invisible bridge between languages. It shapes how words are used, how humour is… Read more »
¡Feliz Día del Idioma Español! Celebrating Spanish Language Day
21st April 2024
Every year on April 23rd, the world comes together to celebrate Spanish Language Day, a day dedicated to honouring the rich history, cultural influence and global reach of the Spanish language. But how did this day come to be, and why is Spanish one of the UN’s official languages? Let’s delve into the fascinating world… Read more »
How to Get the Most Out of Your Translation Agency
8th April 2024
In today’s globalised world, clear and effective communication across languages is crucial. This is where translation agencies come in, acting as bridges to connect your message with a wider audience. But how do you ensure you’re getting the most value from their services? Here are some key tips: 1. Define your needs clearly Before reaching… Read more »
How to localise my products
19th February 2024
Localising your products involves adapting them to the specific cultural and linguistic needs of your target market. Crafting a product that resonates with potential customers in a specific market is increasingly complex. Irrespective of their geographic location, customers want a smooth, personalised buying journey in their purchasing experience. This is where the importance of localisation… Read more »
5 reasons your business needs English to Spanish Translation services
19th February 2024
Spanish is one of the most popular languages in the world, spoken by 500 million native speakers. There are also around 100 million people who speak Spanish as a second language. Spanish is the official language of the following 21 countries: Puerto Rico, Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador,… Read more »
