Category: Blog
Things to consider when choosing your translation agency
31st August 2018
An increased number of UK businesses are taking advantage of globalisation and approaching customers in foreign markets. This allows them to upsurge their revenue by targeting a greater number of potential overseas clients. But to do that successfully businesses need to communicate with these markets in their native language. Translating your content and marketing materials… Read more »
The end of the traditional phrasebook and rise of smartphone translation apps for savvy millennials
17th August 2018
It used to be a holiday essential, sitting in your hand language, ready to be used at any given opportunity. But according to research conducted by the British Council, the phrasebook is now becoming a thing of a past due to increased popularity of smartphones and mobile apps. The younger generation of Brits are more… Read more »
The Brexit translation that humiliated Britain
28th July 2018
It’s all over the news and it’s been broadly covered by numerous publications. The Brexit white paper not only caused a huge controversy within the Conservative party but its translation has been widely criticised by German-speaking officials in Brussels. The Chequers prospectus will be a difficult sell to the EU because Theresa May’s white paper… Read more »
Foreign language learning gap widens
8th July 2018
According to the recent British Council survey, access to foreign language learning is restricting for pupils in disadvantaged areas in England. The survey also confirms that uptake is disproportionately lower at state schools in more disadvantaged areas, especially after the introduction of new, more rigorous GCSEs means lower ability pupils less likely to take a… Read more »
Why language matters in market research?
28th June 2018
Market research translation is a valuable tool for success, whether your business is expanding to reach a new foreign market or trying to improve its current standing in an international market. A sector review by PwC shows the market research industry has grown by almost £2 billion between 2012 and 2016 with the number of… Read more »
Challenges faced by language translators
30th May 2018
Professional translators play a crucial role in facilitating communication and understanding across linguistic boundaries. However, life isn’t always easy for professional translators. It’s a rewarding profession but can be extremely demanding at times. Translators encounter various challenges, each translation job being unique and presenting new complexities to overcome. Challenge 1: The way languages are structured… Read more »
How to avoid mistakes when optimising your site for mobile?
26th April 2018
In today’s digital landscape, optimising your website for mobile devices is crucial since a significant portion of internet users access websites through their smartphones and tablets. Can you ensure users get the same experience of your site on a mobile device as they do on a desktop? Multidevice optimisation comes in various forms, but it is… Read more »
Foreign Tongues is honoured to continue as the Principal Sponsor of the MRS Excellence Awards
17th April 2018
Book your place at the MRS’ most exclusive social event – The Excellence Awards 2018. The MRS Excellence Awards celebrate those who have contributed to the body of market research knowledge, through speaking at conferences, writing papers and academic success. This year’s Excellence Awards 2018 will take place at Paternoster Chop House, London, next Friday,… Read more »
Can good translation help with website rankings?
27th February 2018
If your business operates internationally, you will know how valuable it is to communicate with potential customers from around the globe. A study carried out on over 2,400 customers, across 8 nations – by the Common Sense Advisory about online purchasing decisions, discovered that more than half (52.4%) of the respondents would only buy a product… Read more »
In the news: Facebook’s using new and faster translation methods including catching violations
30th January 2018
Translation has been one of Facebook’s most important features. As the company says: “Language translation is important to Facebook’s mission of making the world more open and connected, enabling everyone to consume posts or videos in their preferred language — all at the highest possible accuracy and speed.” Last week Facebook announced a new technique… Read more »
