Category: Blog
Market Research Back Translation
22nd July 2016
What is ‘back translation’, and does it really improve quality assurance? Back translation describes the process of translating a document into the target language, e.g. translating an English survey into French, and then translating this French text back into English. This is often seen as a way of making sure that the original translation, into… Read more »
The Translation Services Market 2016
8th July 2016
A recent report from Common Sense Advisory has determined that the global language services market should grow to exceed $40 billion by the end of 2016. The driving factor behind this growth is explained in the very first sentence of the report summary – “People around the world prefer communicating in their native tongue”. While… Read more »
The Language of Love
24th June 2016
You may have heard about a new device that is set to launch in Spring 2017 called the ‘Pilot’. The Pilot, if it delivers on its promises, appears to be a real life version of the Babel fish from the Hitchhikers Guide to the Galaxy. Described thus: – “The Babel fish is small, yellow, leech-like,… Read more »
The Value of Languages
27th May 2016
A recent report published by Cambridge University, entitled The Value of Languages, has urged the UK Government to adopt a new, comprehensive, language strategy if it is to keep pace with its international competitors and reduce a skills deficit that effects the country’s economic, political, and military capabilities. The five major concerns highlighted by the… Read more »
Foreign Tongues Specialised Translation
13th May 2016
Translation has become an ever increasing part of the business process and product cycle in today’s global economic environment. Thanks to trade agreements and the ubiquity of the internet, there has never been an easier time to source materials from overseas, market to overseas customers and then sell to them. Foreign consumers, interested in well-known… Read more »
You have 8 seconds to get the customer’s attention!
29th April 2016
According to recent studies, you now have around eight seconds to get a customer’s attention. This is a big decrease from the average attention span of 12 seconds in the year 2000. To put this in to context, the average goldfish is estimated to have an attention span of nine! Research carried out by Microsoft… Read more »
Translation and the international recruitment market
15th April 2016
The international recruitment market, spurred on by the general free movement of people across the globe, combined with advances in technology and communications, has brought a wealth of benefits to many companies. A study by Oxford University has shown that the number of foreign-born people of working age in the UK increased from 2.9 million… Read more »
How Localisation Increases Sales
1st April 2016
If you’re thinking of translating your website and product information, with a view to localisation for the overseas markets, a recent report from a small games studio might provide you with the extra incentive to get it done sooner rather than later. As TinyBuild CEO, Alex Nichiporchik, states: “You should seriously localise your games for… Read more »
Open an Account with Foreign Tongues Translation
18th March 2016
Open an Account with Foreign Tongues and start to enjoy the many benefits and privileges available. With over twenty years’ experience within the market research industry, Foreign Tongues help you stand out above the competition in the highly profitable foreign marketplace. We help make sure you are engaged and connecting with your overseas target audience…. Read more »
Google Translate Sings
4th March 2016
Have you seen the Google Translate Sings: videos? A YouTuber by the name of Malinda Kathleen Reese has gained popularity recently, after a number of her videos went viral across various social media platforms. One of the more popular ones that may have popped up on your Facebook wall is a version of Hello by… Read more »
