Category: Blog
Translation is an investment, not a cost!
16th October 2015
According to the All-Party Parliamentary Group on Modern Languages, UK businesses stand to lose £48billion a year in international sales because of language and cultural ignorance. Two of the more common reasons as to why small and medium size businesses are missing out on these sales are the mistaken belief that 1) everyone speaks English… Read more »
Free Translation Services
2nd October 2015
Free translation and free translation services are the Holy Grail for many companies, as it allows them to communicate and market themselves to overseas clients and potential customers with no extra costs incurred through outsourcing to translation professionals. An article in the Canadian Metro News suggests that free translation, via machine translation tools, is on… Read more »
The Hidden Costs of In-House Translation
18th September 2015
In-house translation, undertaken by members of your staff appears, initially, to be a very efficient way of having your company’s documentation translated without incurring additional, external costs. However, the benefits and advantages of using a professional translation agency can far outweigh the perceived savings of in-house translation in the long run. While the economic outlook… Read more »
Why don’t restaurants fix their bad menu translations?
4th September 2015
Bad menu translations are usually a source of hilarity when dining out, especially when abroad on holiday. While you usually can’t go wrong with a simple steak and green salad, one has to wonder what would have been served if you’d decided to be a little more adventurous and gone for the “Shegetta with smash… Read more »
That word doesn’t mean what you think it means… [sad face emoji]
21st August 2015
Could ‘emoji’ be considered as a contender for a truly global language? One that is used and understood by everyone around the world? In some respects, emoji resembles a variation on the language of the country that created them – Japanese. Both use pictogram characters to convey meaning, as opposed to the Western use of… Read more »
Bing Pulse for Market Research
7th August 2015
As you may have read on Research Live, Microsoft has released Bing Pulse for Market Research. Bing Pulse for Market Research is a new, free, tool that provides a self-service solution for surveys, live content rating, and moderated response groups of any size.’ As Mark Penn, Chief Insights Officer at Microsoft says – “This revolutionary… Read more »
7 Tips To Cut Down Your Market Research Translation Costs
24th July 2015
Small changes in the planning of your market research translation projects can help reduce expenses and improve profitability. These changes can also help prevent unforeseen costs later on. Here are our 7 tips to help you improve profitability when it comes to market research translation. Tips to reduce your translation costs: 1. Account for translation… Read more »
Market Research Translation
26th June 2015
Foreign Tongues Translation is the market research translation agency and annual sponsor of the Market Research Society Best Agency Awards. For many years we have been working closely with market research companies, helping them succeed in getting the results they want from foreign language speakers across the globe, by providing market research translation and market… Read more »
The MRS Awards – Call for Entries now open
31st May 2015
Foreign Tongues are the proud sponsor of the annual MRS Best Agency Awards. The MRS Awards celebrate research’s ability to drive innovation, inspire change and deliver results. Evidence matters and the MRS Awards are proof positive of the power of research. The Best Agency Awards The MRS Best Agency Awards are for the agencies that… Read more »
Native Mobile App or Responsive Website?
14th April 2015
In one of our previous articles, Why 2015 is the year of the mobile?, we explained why Google implemented several changes to mobile search results – including making ‘mobile friendly’ a ranking signal. More recently Google decided to switch their index from desktop to mobile, following the popularity of searches on mobile devices. Mobile-first indexing means… Read more »
