Category: Blog
How to choose a good copywriter?
1st September 2014
Copywriting is writing copy for the purpose of advertising and marketing. The copy is meant to persuade someone to buy a product, or influence their opinions. Copywriting is a foundation stone of any marketing strategy; so getting it right is crucial. Copywriters have different skills and areas of expertise and experience. In this article we will look at some of these differences, to… Read more »
Transcription – a thing of the future
11th August 2014
Transcription converts speech, either live or recorded, into a written or electronic text format. Common examples are the proceedings of a Court hearing (Court recording), or a physician’s recorded voice notes (medical transcription). Going back to the early 1970s, transcription was a difficult job, as secretaries had to write down the speech as they heard it, using… Read more »
Can machine translation replace human translators?
26th July 2014
In the modern world, the internet is one of the most significant tools available and used for many purposes, one being translation. Technology has allowed our world to become more connected, yet disconnected at the same time. With various devices and applications available, latest innovations to Google translate, Skype and several other translation apps available… Read more »
The Benefits of a Translation Agency over a Freelancer
7th July 2014
In today’s current environment, businesses that need translation or localisation services have several choices available to them; hire in-house teams, send to freelance contractors, or work with Foreign Tongues. Each approach has its separate advantages and/or disadvantages; what works well for one company may not work at all for another. Companies invest a lot of… Read more »
Advantages of Website Localisation
23rd June 2014
Website localisation is the process of adapting your existing website to the local language and culture of the foreign territory market place. It enables your business to expand its customer list with members from outside your country. The process of adapting a website into a different linguistic and cultural context involves much more than the… Read more »
Why good translation is important in international digital marketing projects
15th June 2014
International SEO is the process of improving a website’s visibility across local search engines for highly relevant and commercially important key phrases. An international SEO strategy is much more than just straightforward translation of pages. It involves looking into the trends and habits of your multi-national audience to determine how they’re interacting with your market,… Read more »
Everything you need to know about the English language
21st March 2014
As the most commonly spoken language in the world, English is full of interesting facts. English was a West Germanic language that was first spoken in early medieval England. Nowadays English is spoken as a first language by the majority populations of several sovereign states, including; the United Kingdom, the United States, Canada, Australia, Ireland,… Read more »
