How accurate website translation improves customer relationships
4th September 2022
Building and maintaining a strong relationship with your clients is extremely important to business owners. It encourages customer retention and endorses business growth.
There are several ways of building this type of relationship and your website and the marketing materials you produce and send to your clients are some of them.
If your business operates in an international market, it’s imperative that the language your website uses is the same as the language of your audience. Various studies over the years have proven the worth of multilingual websites with translated and localised content.
There are many benefits of having your website content and marketing/promotional materials translated. We have listed a few of them below:
1. Creating an excellent client experience
It seems like an easy job to get done, but it’s far from it. There is a lot of thought that goes into ensuring your clients have a great experience online. From design to user journey, website structure to content, if your users don’t engage with your content your efforts are pretty much wasted. It is content that builds trust and converts a user into a client. For that reason, investing in website content translation should be top of your priorities.
2. Retaining a professional tone of voice
In addition to making sure that your clients have a great online experience, the use of website translation services can also help in maintaining a professional tone of voice. Human-translated content is more engaging and personal.
3. Building trust and confidence among target customers
Imagine landing on a website that has been translated by Google translate or a similar online translation tool. Sentences have lots of grammatical errors, others don’t make any sense at all. Would you trust this website and purchase a product? Would you give them your bank details? I very much doubt it. The most successful companies use professional translation services to take care of their website translation. They know it’s worth it long term. They know what they get back is accurate, grammatically correct and produced professionally.
4. Improving your multilingual SEO
SEO may not be at the top of your priorities to start with, but as the business grows you need to be discoverable online to attract new clients and generate revenue. When using professional website translation, you will be able to provide a list of keywords you want the translator to use within the content. They will translate your page titles, descriptions, and headings.
5. Beating your competition
Have a look at your competitors’ websites. Have they been translated and localised? To operate in the same market, you need to either follow their path or be better than them. Users are getting fussier; they shop around and buy products or services from a website they perceive as worthy. If your website is up to scratch, this will be reflected in your sales figures.
Are you ready to win over your international clients’ hearts (and wallets)? Let Foreign Tongues help you build relationships with your clients. Contact us for a free quote here.
