Market Research Online Survey Translation
10th March 2023
At Foreign Tongues Translation, we specialise in the translation of online surveys for market research companies.
Market research has changed immensely since the advent of the internet, allowing market research companies to interact and glean information from respondents instantly, whether through online surveys or projects conducted via online focus groups and forums.
The rise of smartphone use in the last decade has also created an “always online” generation that are happier sharing information via the internet, compared to older, more traditional forms of media and communication. People are far more likely to Tweet or post an Instagram story about a film they’ve just seen or a restaurant they’ve just eaten at than pick up the phone and have a conversation about it.
Respondents are no longer tied to their desktops and market researchers have much tighter controls on when, where and how their market research surveys are delivered.
This constant connectivity creates a wealth of potential consumers looking for inspiration from opinion leaders when it comes to making their next purchase, where to spend their leisure time or keeping up with the latest trends.
It also provides an excellent in-road for market research companies, as the smartphone has become the perfect delivery vehicle for online surveys. Combined with the pervasiveness of the internet, online surveys can be deployed across the globe in a matter of seconds.
Given the above, it’s no surprise that market research online survey translation has grown exponentially in the last few years. The ability for a company to connect with respondents in any given territory or demographic has generated a near perfect method of interacting and forming relationships with various sections of society. The predicted rise in smartphone use across the globe can only mean more and more companies will look towards the smartphone as their preferred delivery method in the coming years, with online survey translation tailored specifically to this medium.
How can we help?
In order to help market research agencies engage effectively with overseas respondents, Foreign Tongues Translation undertakes the translation of marketing concepts, screener and survey questionnaires, for all sectors, as well as providing interpreters, translated discussion guides and audio transcription of focus groups and interviews.
If you’re looking to have your market research survey translated by professional linguists – whether it be your own in-house delivery system, or a dedicated online survey platform, such as Confirmit, Nebu or SurveyMonkey – Foreign Tongues will help.
We integrate with the leading market research survey software systems and regularly work with survey exports in text, Excel or XML format – allowing you to get on with the business of market research while we take care of the language side of things.
You have three choices of translation service, each one specifically tailored to offer you optimum value for your budget, with delivery geared towards the most efficient turnaround, dependent on you and your Client’s requirement for each project.
Standard market research survey translation – translation undertaken by professionally qualified linguists, specialising in marketing, market research and localisation, prioritised to getting your translated market research survey files back to you on an expedited time frame – leaving you with plenty of time to concentrate on the other aspects of your project.
Scheduled market research survey translation – if a deadline or delivery time is not paramount, we can schedule your market research translation to be completed within an agreed timeframe and cost – assisting your project delivery plan and budget.
Proof-Read market research translation – if your files have already been translated by a 3rd party, or are translated in-house, or if the project is of a medical, legal, or technical nature, Foreign Tongues provide a proofreading service. This final review, undertaken by qualified, independent, proofreaders, with specialist subject knowledge, gives you the reassurance of the translation’s quality and accuracy of meaning you want.
Get in touch
If you or your Clients are looking to have online survey translation undertaken for one of your projects, contact us now for your free, no obligation, quote to see how we can help you save money on your next market research survey translation project.
Alternatively, you can call us on 0800 032 5939 or email translation@foreigntongues.co.uk
