Proud to support the MRS Excellence Awards for the 5th year

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23rd May 2022

The market research sector has continued to adapt and innovate to keep businesses moving throughout the pandemic and it has been more vital than ever to find ways of amplifying the voices of citizens and consumers. This year’s MRS Excellence Awards will celebrate the creativity and resilience of the research sector.

The MRS Excellence Awards are an annual event celebrating outstanding personal contributions to research and recognises personal achievement. Foreign Tongues are proud to be the Principal Sponsor, once again, of this fabulous event.

This event is known as one of the friendliest and most joyful MRS events of the year as the new Fellows are presented alongside the winners of the Silver Medal, Impact Audience Award, Advanced Certificate Award and all new Diversity, Inclusion and Equality Changemaker of the Year.

The brand new Award for ‘Diversity, Inclusion and Equality Changemaker of the Year’ was created to recognise individuals in the research, insight and data analytics sector who are making specific contributions to meaningful diversity, inclusion, and equality initiatives, either within their own organisations or as part of work they do in their wider communities. More information is available here: https://www.mrs.org.uk/article/mrs/new-mrs-die-changemaker-award.

The finalists for the ‘MRS Silver Medal 2022’ and the ‘Impact 2022 Audience Award’ have now been announced.

The four finalists for the Impact 2022 Audience Award include:

• Advertising effectiveness in the metaverse: Exploring the real effect of AR
• Happy talk: Translating a feeling of happiness and wellbeing into brand success
• Not another mid-life crisis: We need to stop the navel-gazing and start creating
• A hybrid future: Exploring human interactions on- and off-line

The MRS Silver Medal 2022 will be awarded to the best paper from volume 63 of the International Journal of Market Research. The finalists are:

• TV adverts, materialism, and children’s self-esteem: The role of socio-economic status, Agnes Nairn (University of Bristol) and Suzanna J Opree (Erasmus University Rotterdam
• Are self-description scales better than agree/disagree scales? by Jerry Timbrook (RTI International) with Jolene D Smyth and Kristen Olson (University of Nebraska-Lincoln)
• Maximizing participation from online survey panel members by Kylie Brosnan (The University of Queensland), Astrid Kemperman (Eindhoven University of Technology) and Sara Dolnicar’s (The University of Queensland)
• Measuring advertising’s effect on mental availability, authors Kelly Vaughan, Armando Maria Corsi, Virginia Beal and Byron Sharp

The event will take place at Devonshire Terrace, in London, where twelve new MRS Fellows will be presented at the MRS Excellence Awards lunch on Friday 10^th of June, including:

The winners of the MRS Silver Medal, Advanced Certificate Award, DI&E Changemaker Award and Impact 2022 Audience Award will also be announced.

Tickets: Fellows £75+VAT, Members £95+VAT, Non-Members £115+VAT.

Places are limited, so booking early is recommended. Booking requests should be sent directly to researchawards@mrs.org.uk.